The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Where to watch
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Netflix
see all options Availability data: JustWatch
- Seasons
- 3
- Episodes aired
- 12
- Latest aired
- S03E01
- Total runtime
- 9h 8min
Timeline when each season aired
- Season 1 December 2017 4 episodes
- Season 2 May 2018 4 episodes
- Season 3 November 2019 4 episodes
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S01E01 Star Wars
December 22 · 52min find the promo
Show synopsis
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
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S01E02 Barbie
December 22 · 45min find the promo
Show synopsis
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
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S01E03 He-Man
December 22 · 47min find the promo
Show synopsis
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
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S01E04 G.I. Joe
December 22 · 46min find the promo
Show synopsis
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.