The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Where to watch
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Netflix
see all options Availability data: JustWatch
- Seasons
- 3
- Episodes aired
- 12
- Latest aired
- S03E01
- Total runtime
- 9h 8min
Timeline when each season aired
- Season 1 December 2017 4 episodes
- Season 2 May 2018 4 episodes
- Season 3 November 2019 4 episodes
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S02E01 Star Trek
May 25 · 44min find the promo
Show synopsis
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
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S02E02 Transformers
May 25 · 46min find the promo
Show synopsis
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
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S02E03 LEGO
May 25 · 45min find the promo
Show synopsis
From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
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S02E04 Hello Kitty
May 25 · 43min find the promo
Show synopsis
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.