Self-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks,” Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan’s genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.
Where to watch
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HBO Max
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see all options Availability data: JustWatch
- Seasons
- 4
- Episodes aired
- 31
- Latest aired
- S04E07
- Total runtime
- 11h 54min
Timeline when each season aired
- Season 1 February 2013 – April 2013 8 episodes
- Season 2 July 2014 – August 2014 8 episodes
- Season 3 October 2015 – December 2015 8 episodes
- the show was away for 1 year and 9 months
- Season 4 September 2017 – November 2017 7 episodes
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S02E01 Mechanic / Realtor
July 1 · 21min find the promo
Show synopsis
Nathan convinces a mechanic to verify his estimates with a polygraph test and rebrands Sue Stanford as the Ghost Realtor.
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S02E02 Souvenir Shop / E.L.A.I.F.F.
July 8 · 21min find the promo
Show synopsis
Nathan sets up a fake film shoot in an effort to boost sales at a Hollywood souvenir shop, but his plan gets complicated when he discovers that he may have committed fraud.
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S02E03 Pet Store / Maid Service
July 15 · 21min find the promo
Show synopsis
Nathan places a controversial ad in a pet cemetery and takes tips from a focus group.
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S02E04 Liquor Store / Exterminator / Car Wash
July 22 · 21min find the promo
Show synopsis
Nathan helps a liquor store sell to underage customers. An exterminator works very discreetly.
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S02E05 Dumb Starbucks
July 29 · 21min find the promo
Show synopsis
Nathan makes use of parody law to open up a coffee shop nearly identical to Starbucks in its branding and appearance.
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S02E06 Dating Website / Party Planner
August 5 · 21min find the promo
Show synopsis
Nathan invents a system to protect women on first dates, proposes a radical new weight-loss program and helps a party planner reduce "guest list" anxiety for her clients.
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S02E07 Taxi Service / Hot Dog Stand
August 12 · 21min find the promo
Show synopsis
Nathan comes up with a way to get a failing taxi company some much-needed press and implements a risky new line-cutting policy at a hot dog stand.
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S02E08 Toy Company / Movie Theatre
August 19 · 21min find the promo
Show synopsis
Nathan markets an unappealing children's toy, devises a way to shame people who share their movie snacks and pitches a reality show starring Simon the security guard.