Self-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks,” Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan’s genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.
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HBO Max
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see all options Availability data: JustWatch
- Seasons
- 4
- Episodes aired
- 31
- Latest aired
- S04E07
- Total runtime
- 11h 54min
Timeline when each season aired
- Season 1 February 2013 – April 2013 8 episodes
- Season 2 July 2014 – August 2014 8 episodes
- Season 3 October 2015 – December 2015 8 episodes
- the show was away for 1 year and 9 months
- Season 4 September 2017 – November 2017 7 episodes
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S03E01 Electronics Store
October 15 · 21min find the promo
Show synopsis
Nathan clashes with a giant corporation when he tries to help a struggling electronics store.
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S03E02 Horseback Riding / Man Zone
October 22 · 21min find the promo
Show synopsis
Nathan comes up with a way for a ranch to accommodate overweight riders; a women's boutique attempts to appease male customers by creating a "Man Zone"; after discovering that the maker of his jacket had published a tribute to alleged Holocaust denier Doug Collins in its catalog, Nathan starts a holocaust awareness-themed clothing company of his own, Summit Ice Apparel.
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S03E03 The Movement
October 29 · 21min find the promo
Show synopsis
Nathan provides a moving company with free labor by developing an exercising fad known as "The Movement".
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S03E04 Sporting Goods Store / Antique Shop
November 5 · 21min find the promo
Show synopsis
Nathan helps a struggling sporting goods store by recruiting promising young athletes to endorse the brand; Nathan helps an antique shop increase its revenue by having it open 24/7 to induce violations of a "You break it, you buy it" rule.
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S03E05 Smokers Allowed
November 12 · 21min find the promo
Show synopsis
Nathan discovers he can allow smoking at a bar if he presents it as a "play" to an audience of two; Nathan stages a re-creation of the scenes as an actual performance.
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S03E06 Hotel / Travel Agent
November 19 · 21min find the promo
Show synopsis
A hotel markets itself to parents who are sexually active; a travel agent concentrates on older clients. Also, Nathan shares his solution for tardiness.
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S03E07 Nail Salon / Fun
December 3 · 21min find the promo
Show synopsis
A plan to protect women's nail polish from chipping goes awry, and Nathan addresses his worst personality flaw.
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S03E08 The Hero
December 10 · 21min find the promo
Show synopsis
Nathan impersonates another person in an effort to turn them into a humanitarian hero.